Entrepreneurs in Abia state were rewarded with a total of
N7.5 million by Life Continental Lager Beer during the Progress Booster
Show on Friday 30 September 2016 at the City Global Hotel, Aba. Prior to
this, the beer brand had presented N15 million Naira to 30
entrepreneurs in Enugu and 30 entrepreneurs in Owerri in June and August
2016 respectively.
Life Progress Booster is an entrepreneurial talent hunt and mentoring radio programme initiated by Life Continental Lager Beer, from the stable of Nigerian Breweries targeted at helping talented innovative businessmen and women in the South-east.
For the Aba grant presentation, 20 winners were pre-selected during the monthly radio program while the other 10 entrepreneurs were selected from among those given the opportunity to present their business ideas to judges through a live interview at the venue.
“Progress Booster is a programme we started to support the people of the South-east who have good and innovative business ideas, we want to encourage the entrepreneurial spirit of the people of the South-eat. Last year we empowered 50 entrepreneurs.
Our goal for 2016 is to empower 200 entrepreneurs and so far, we’ve funded 96 businesses through the Progress Booster platform.” Said Emmanuel Agu, Portfolio Manager Mainstream Lager and Stout brands, NB Plc, while addressing the audience at the event.
The past winners of the Progress Booster show shared stories of how the money given to them by Life Continental Beer has secured growth for their businesses. They also encouraged the new winners to make good use of the support given to them by the beer known for promoting progress.
Interested participants aged 18 years and above can submit their business proposal on http://www.life-nigeria.com
About Life Continental Beer
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.
Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.
Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.
About Red Media Africa
Red Media Africa ( http://www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa.
RED owns the continent's largest portfolio of youth media brands.
Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.
Life Progress Booster is an entrepreneurial talent hunt and mentoring radio programme initiated by Life Continental Lager Beer, from the stable of Nigerian Breweries targeted at helping talented innovative businessmen and women in the South-east.
For the Aba grant presentation, 20 winners were pre-selected during the monthly radio program while the other 10 entrepreneurs were selected from among those given the opportunity to present their business ideas to judges through a live interview at the venue.
“Progress Booster is a programme we started to support the people of the South-east who have good and innovative business ideas, we want to encourage the entrepreneurial spirit of the people of the South-eat. Last year we empowered 50 entrepreneurs.
Our goal for 2016 is to empower 200 entrepreneurs and so far, we’ve funded 96 businesses through the Progress Booster platform.” Said Emmanuel Agu, Portfolio Manager Mainstream Lager and Stout brands, NB Plc, while addressing the audience at the event.
The past winners of the Progress Booster show shared stories of how the money given to them by Life Continental Beer has secured growth for their businesses. They also encouraged the new winners to make good use of the support given to them by the beer known for promoting progress.
Interested participants aged 18 years and above can submit their business proposal on http://www.life-nigeria.com
About Life Continental Beer
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.
Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.
Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.
About Red Media Africa
Red Media Africa ( http://www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa.
RED owns the continent's largest portfolio of youth media brands.
Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.
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